SEA
With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
Our services in the area of SEA
SEA is a marketing channel that can bring quick results in the short term. We take your search engine advertising to the next level.
Bidding strategy
Every single Google Ads ad costs money. How much is decided within an auction. The higher the competition in a thematic niche, the more expensive the winning bid will be. To ensure that everything fits into your budget, we take care of the ideal bidding strategy for your Google Ads campaign.
Using keyword research, we also identify the most relevant keywords for a target group-specific and accurate ad targeting.
We also link the keywords with the bids so that the right ad appears to every user when they search for products or services like yours. This makes your ads highly efficient.
Precise control over advertising expenditure for maximum efficiency and a higher return on investment (ROI).
Detailed analyses enable the precise evaluation of campaign performance and effectiveness.
SEA increases online visibility, reaches new target groups and strengthens the market position through a broader presence.
Search engine advertising brings immediate visibility and fast results through targeted ad placement.
Targeted ad placement increases the likelihood of conversions by addressing the right target groups.
Through effective targeting, SEA increases sales and promotes the financial growth of companies.
Search engine advertising pays off in the short and long term!
But it is important to find the right levers!
Search engine advertising (SEA) is a key strategy in digital marketing for gaining visibility quickly and effectively. Unlike search engine optimisation (SEO), which aims for long-term results, SEA offers immediate reach through paid ads. An effective SEA strategy can also be complemented by the targeted use of display ads to create additional visibility outside of search results and reach the target group on other platforms. However, to be truly successful, SEA also requires expertise and a well-thought-out strategy.
The first challenge of search engine advertising (SEA) is setting up an account structure, which has a major impact on day-to-day work. The account structure must be aligned to the individual product areas, as well as having a high level of granularity and targeted targeting. The prerequisite for this is targeted keyword research to gain detailed knowledge of all relevant keywords and the search behaviour of the respective target group.
Another factor is the presentation of click-motivating ads, which are optimized step by step through continuous A/B tests. Various bidding strategies help to align the account across the board and at the same time focus on individual relevant topics and products. Ultimately, conversion optimization is the decisive factor in terms of efficiency at every step. High-performance landing pages are a major lever here.
For most of our clients, SEA is the most important online advertising channel for their digital business. As an experienced SEA agency, we optimize campaigns with clear goals on a daily basis: Revenue or lead generation at a cost per sale defined by the client. As experts with many years of experience, we know how we can best achieve your goals together.
Other relevant factors in search engine advertising
What should you look out for?
Keywords
In the first step, we look at your keywords: Which search terms do people use who are interested in your specific products or services?
Landing page
High marketing investments – but leads and sales are not keeping up? A CRO analysis and optimization roadmap will help you determine where and how to effectively improve your website’s sales funnel. Our experienced CRO experts know which measures really work.
Targeting
Search engine advertising is easy to create, but difficult to master. There are many pitfalls, especially when it comes to language and target regions. With the right targeting settings, you can improve the performance of your SEA campaign. Even if you only advertise nationally, there are some pitfalls that can cost you a lot of money and conversions.
Why work with our SEA agency?
Success through customised advice.
As an experienced SEA agency, we optimise campaigns with clear objectives every day: generating sales or leads at the cost per sale defined by the customer. Our approach includes:
- Individual error analysis and solutions: We develop specific strategies for your challenges.
- Optimisation through continuous monitoring: We keep an eye on the results achieved and make regular improvements.
- Targeted measures for your target group: From keyword strategies to targeting and conversion optimisation – we apply the levers that really count.
Arrange a non-binding initial consultation today and see for yourself.
Loyamo provided outstanding support for the project. I am impressed that we met all the deadlines, the concept of the site is very cleverly thought out and structured. The collaboration with the whole Loyamo team is great!
With their customized SEA strategy, they not only supported our successful strategy change last year, but also significantly increased our website traffic and conversions. Their professional team and open communication also set Loyamo apart. We look forward to working with them again!
Thanks to Loyamo’s expertise in SEA, we not only continuously maximize our visibility in paid search results, but also experience a sustained increase in qualified traffic. For us, Loyamo is an indispensable partner for sustainable digital success.
With Loyamo’s help, we were able to set it up from scratch via Google Ads, focus on the customer group and achieve better SEA results. We had one contact person who took care of everything the whole time. The focus was always on achieving the best performance with the means available. Absolutely focused on the customer and their needs.
For us, the collaboration with Loyamo makes perfect sense because the SEO and SEA measures for roomours GmbH are now perfectly coordinated and Loyamo’s interdisciplinary team is very meticulous about the essential nuances in the respective optimization steps – the hoped-for results were already visible after a short time.
Through their data-driven approach, continuous analysis and targeted adjustments, they have optimized our ad campaigns. Communication was transparent and efficient. We always felt well informed about the progress of our campaigns and could rely on the team to do everything they could to achieve our goals.
Frequently Asked Questions
Questions & answers about search engine advertising
Depending on the keyword and ad quality, you can reach the top positions in the search results even with a low budget. One thing is certain: SEA achieves quick results. The first traffic can be generated on the website shortly after the ad is placed. A successful SEA campaign will attract more visitors to your website who are actually interested in your products.
Optimizing ads and landing pages is crucial to getting the most out of your SEA campaign. Well-designed ads with compelling copy and engaging visuals can improve click-through rates and reduce cost per click. Equally crucial are optimized landing pages that include relevant content and clear calls to action to convert your website visitors into customers and increase conversion rates.
Although Google is the dominant search engine and most SEA campaigns are based on Google Ads (formerly Google AdWords), SEA also includes other search engines such as Bing. We offer our SEA services for various search engines to meet the diverse needs of our clients.
The budget required to implement an SEA campaign is determined based on various factors. These include the objectives of the campaign, the competitive situation for the selected keywords, the expected results and the company’s financial resources. Our SEA consulting helps you to estimate and determine an appropriate budget and to use the funds available to you efficiently.
The success of an SEA campaign depends on various factors. These include the selection of keywords, the alignment of the content with the target group, the quality of the ads, budget management and the setting of appropriate bids. Equally important are the quality of the landing pages and the continuous measurement and optimization of campaign performance. Together, these factors determine the success of an SEA campaign.
Ads are so-called ads in the Google search engine. These are paid for and are therefore given a special position above the organic search results directly at the top or bottom of the page. Organic search results are all search results that are not influenced by paid advertising and are instead achieved naturally through search engine optimisation (SEO).
The time it takes to see the long-term results of an SEA campaign can vary depending on the competitive situation, budget, target group and other factors. However, initial results can usually be observed shortly after the campaign is launched, while the full effect increases over time.
We are passionate about our work and develop individual strategies.
- ✔ With Loyamo, you receive first-class, personalised advice.
- ✔ We are always available for you and take care of your concerns.
- ✔ We offer flexible appointment booking.
