With our expertise, we ensure that your online presence grows over the long term and that your goals are achieved.
Our services in the area of Pinterest
Pinterest is a place that combines browsing, discovering and buying. Pinterest is used as a decision-making aid and inspiration. We take care of your ads, strategy and advice so that you can achieve success through inspiration!
Analysis
Maintain full clarity about your campaign performance. We regularly create detailed reports for you so that you can track all developments and are always up to date. With our analytical eye, we examine your Pinterest for performance, content and strategy. Your Pinterest environment is also given a high priority. We then show you the levers in terms of target group and competition that are relevant to your success.
With clever creation, you can distribute your content on Pinterest in the form of images and videos with very high reach potential. 13 million people are active on the platform every month.
Pinterest offers the potential for virality through high-quality and excitingly designed pins. The advertising formats offered by Pinterest can additionally support the viral effect on the platform.
Pinterest reaches a wide variety of target groups and invites people to browse, discover and buy. It is used as a decision-making aid and inspiration and is being focused on by more and more companies.
How does Pinterest work?
Save visual content on themed Pinterest boards.
The principle of Pinterest is very simple – content is created which users can then pin, i.e. save. By saving the content, it is distributed via pinboards. When a user saves content, it usually ends up on a pinboard. Other users can then access and repin it, meaning that saved content is saved by another user.
Pinterest is more about finding ideas and the user themselves. This also distinguishes Pinterest from other social media platforms.
But what content do users see?
When they first start Pinterest, users can choose topics that interest them. Later on, the start feed is then regularly adapted to the pinned content of a user in order to cover their interests, but also to provide them with new inspiration.
Who do I reach with my content?
Users on Pinterest couldn’t be more diverse. From young to old, everything is included. Accordingly, their interests are also broadly diversified. This means that every company has the opportunity to reach users and use their pinboards to find out more about their target group.
Pinterest advertising formats
Address your target group precisely to increase your brand awareness.
Promoted Pins: Promoted Pins are the standard ads on Pinterest. They are based on your normal Pins that you have already published. As soon as you turn them into Promoted Pins, they will appear on the pinboards of your subscribers as well as users who have not yet subscribed to you.
Promoted Video Pins: A Promoted Video Pin is a video that is used for advertising purposes. You can use it to increase both your reach and your visibility. Short videos of 15-45 seconds are recommended here.
One-tap Pins: A One-tap Pin is basically like a Promoted Pin, but when you click on the Pin, you are taken to your company’s website and do not get a large view as usual.
Promoted App Pins: The purpose of Promoted App Pins is to install your app directly when the pin is clicked. This advertising format is therefore particularly suitable for you if you want to advertise an app.
Cinematic Pins: Cinematic Pins contain a short clip that is played when the user scrolls over the clip in their feed. This is motion-based – for example, if the user scrolls backwards, the clip is played backwards. The purpose behind this is that content that behaves differently is more likely to be noticed.
Arrange a non-binding initial consultation today and see for yourself.
Pinterest best practice approaches
Use the power!
Your Pinterest ads should perfectly reflect your brand promise. Because authentic ads make you stand out from the crowd and attract your ideal customers. But you probably already knew that!
Promotional pins that you design should be aesthetic and exciting. However, Pinterest also formulates clear quality requirements – for example, advertising pins should be grammatically correct or do without many symbols.
This is not an explicit requirement for your advertising pins, but it is still a best practice approach. Portrait pins appear much more prominently in search queries and therefore attract more attention. The portrait format also proves to be practical for mobile users, as the pins can be displayed better this way.
Loyamo’s social media strategy has not only maximized our reach, but has also led to a sustained increase in interactions and brand awareness. Their professional, proactive support and innovative approaches have been invaluable to us.
Loyamo is a very strong and capable partner in the planning and implementation of sophisticated paid social media campaigns on Facebook, Instagram, LinkedIn and TikTok. Thanks to their support, we are continuously increasing our visibility, reach and interactions with our relevant target groups.
We received expert support at all times on our LinkedIn & SEO strategy and tailored recommendations. The team’s professionalism, commitment and responsiveness exceeded our expectations. We recommend Loyamo to anyone in search of high-level digital support.
Frequently Asked Questions
Questions & answers about Pinterest marketing
Pinterest is a social network with a visual search engine. Users can sort images and videos on pinboards for free. This allows companies to create pins that either serve as inspiration for users or present specific products with links so that users can buy them directly. Pinterest can also be used as a social network where users can find like-minded people.
Pinterest is basically an online pinboard that every user can design themselves. Every area of interest is covered on Pinterest, so the variety of users is correspondingly large. Pins on beauty, fashion, food, hobbies, home and much more are in vogue. Users can be encouraged to buy your product via advertising pins or you can create inspiration using aesthetic images or short videos.
Pinterest is definitely useful for a company. Visually appealing content can drive a lot of traffic to your own site and also attract users who don’t otherwise use any other social platform. There is also a wide variety of users on Pinterest and with the right expertise, every company can find ways to appeal to its target group.
Searching for keywords on Pinterest is similar to searching for hashtags on TikTok or Instagram. Relevant keywords must be found and then integrated in a suitable place. It is important to follow trends, but still use keywords that match the content. The creation of advertising pins can of course be explicitly geared towards trending keywords.
Pinterest covers many of the functions of other social platforms. However, the biggest differences are in pin creation, storage and the associated pinboard creation. If you create content for Pinterest and upload it, this is called a pin. If a user saves this pin, it is called repinning. Your pins are collected on pinboards, which can be assigned to specific topics or contain all sorts of things.
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